Wellbeing & Sport Scheme

Wimbledon

WS-W-26

Wimbledon is recognised worldwide, as a soft power asset, the most prestigious tennis tournament and as a commercial benchmark.

Location

TBC

Timeframe

TBC

Delivery Partner

All England Lawn Tennis & Croquet Club (AELTC)

WTA

Hawk-Eye

Wimbledon Foundation

Key Partners

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Attendees

MPs, Peerage & Parliamentarians

Focus Areas

Tennis; Sports finance; Soft power; Major events; Grassroots funding

Headline Outcomes

Members will understand how Wimbledon combines global prestige, commercial performance and reinvestment into British tennis.

Wellbeing & Sport Scheme

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Overview

Wimbledon is recognised worldwide, as a soft power asset, the most prestigious tennis tournament and as a commercial benchmark. The cohort will learn how its success almost entirely funds UK tennis and the LTA and how it maintains and projects its power.

Learning outcomes: Examine tournament operations and brand value; understand how revenues support the LTA and grassroots tennis; consider Wimbledon’s role in UK soft power.

Wellbeing & Sport Scheme

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News & Insights

News, insights and updates from across our Schemes — keeping Parliamentarians, partners and the public informed about the Foundation’s work.

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