Scheme

Wellbeing & Sport Scheme

Exploring where wellbeing, sport, physical activity, the outdoors and communities intersect in contributing to a healthier, more resilient society.

Exploring where wellbeing, sport, physical activity, the outdoors and comunities intersect in contributing to a healthier, more resilient society.

Scheme Lead

Jamie Anderson

CEO, Parliamentary Knowledge Foundation

Founder of PKF and lead for the Frontline Services Scheme.

Dates

2025-26

Advisory Committee

Phil Carling

Natasha Ahmed-Walsh

Laura Fairweather

Huw Edwards

Baroness Tanni Grey-Thompson

Dom Winter

Eddie Keal

Emily Cherry

Felicity Barnard

Heather McCormick

Kirsty Woodbridge

Louise Clark

Key Partners

TCS London Marathon

Italian Senate

Howden

Charlton Athletic Community Trust

British Ambassador's Residence, Rome

All England Lawn Tennis & Croquet Club (AELTC)

Accenture

Strava

HSBC

National Trust

Anthropic

Wates Group

Airbnb

National Parks

Mastercard

ukactive

Dartford FC

Forest Green Rovers

Rugby Football League

Surfers Against Sewage

Wimbledon Foundation

Athena Sports Group

The Jockey Club

Northampton Saints

Netball England

Team GB

Amazon Prime

Hawk-Eye

WTA

Brighton

Everton

Premier League

Silverstone

United Kingdom Sailing Academy

SailGP

McLaren

Formula One

ITV

Wildling

Red Roses

America's Cup

Ferrari

Ascot

England and Wales Cricket Board

British Cycling

Warrington Wolves

London Marathon Events

Charlton Athletic

Rugby Football Union

parkrun

Sport e Salute

AC Milan

Octagon

Newcastle United Football Club

Newcastle United Foundation

Modules

Modules within this Scheme

MPs must complete a minimum percentage of modules to graduate from the Scheme.
After each completed module, PKF publishes a short summary report outlining key insights, evidence, and outcomes. These case studies help partners, Parliamentarians, and stakeholders understand the impact of each visit.

View All Modules

ukactive Constituency Module

Constituency visits to leisure centres and gyms, examining how local facilities support physical activity, public health and community wellbeing.

Manchester, Warrington

British Cycling and Warrington Wolves

Cycling is one of Great Britain’s most successful Olympic sports. The Cohort will visit British Cycling to find out how they support the elite cyclists and harness this to inspire the next generation.

Non-Premier League Football

Football beyond the top-flight is woven into the identity and economy of towns and cities, often as the largest single thing that happens there each week.

In and on the Water

As an island nation, the Cohort will discover how our interaction with the water and water sports, supports coastal communities’ wellbeing, tourism and maritime industries.

Wimbledon is recognised worldwide, as a soft power asset, the most prestigious tennis tournament and as a commercial benchmark.

Silverstone/Biggin Hill

Motorsport Valley is a £16 billion UK industry, supplying most of the F1 grid and feeding apprenticeships, and engineering skills into the wider economy.

Horseracing is a sport worth over £4 billion to the UK, a major rural employer, and built on a fragile economic model.

Parkrun Constituency Module

MPs can volunteer at or run/walk three parkruns over the course of the scheme to see how it brings communities together, encouraging movement and time outdoors.

London Marathon Finish Line Volunteers

The largest mass participation event and the largest single fundraising charity event anywhere in the world.

Tech & Broadcasting in Sport

Streaming, data and rights are reshaping how fans access sport, clubs make money and which sports get seen, with knock-on effects on grassroots participation.

Women in Sport Workshop

Women's sport has grown faster in the last five years than any other part of the UK sporting landscape.

Sports Diplomacy: Italy

Sport is one of the UK's most effective soft power tools, opening doors that trade missions cannot and building relationships that translate directly into commercial and policy success.

Rugby is at a crossroads, with the growth of the women's game and the continued success of international competitions being at odds with the struggles of the club game.

Business of Sport Roundtable

Sport is rarely treated as the serious UK industry it is, despite generating billions in rights, sponsorship, hospitality and export earnings, and underpinning a soft power position few other sectors match.

Football in the Community

Charlton Athletics’ Community Trust reaches young people, families and communities that fall through the gaps, delivering everything from mental health support to literacy programmes.

Everton/Brighton

Premier League and WSL Football

The Premier League is a sporting crown jewel with economic and community benefit, and British soft power projected across the world.

Brecon Beacons/Pembrokeshire

National Parks and the Outdoors

Outdoor access enables grassroots cycling, walking and rural tourism, with real public health and rural economy returns.

Behind the scenes on raceday at Ascot, exploring the scale and craft of one of the world's great sporting venues and horseracing's wider role in rural Britain and the national economy.

Women in Sport Workshop and Women's T20 World Cup

A discussion on the current state of women's sport against the backdrop of the Women's T20 Cricket World Cup at Lord's

Social Impact and Action Sports

How does sport support those who are struggling in society. Empire Fighting chance works with boys and young men who struggle to stay in School.

British Cycling

Tour of the National Cycling Centre velodrome and high-performance facilities, looking at athlete pathways and grassroots participation programmes.

Warrington, Cheshire

Visit to the rugby league club to explore community programmes, player welfare support and the challenges facing professional rugby league.

London Marathon

Community Health and Sport

Sports Diplomacy Visit to Italy

St. James Park, Newcastle

Newcastle United FC Visit

Two-day visit to Newcastle United Football Club, exploring Premier League operations, community engagement, and the unique relationship between one of the UK's largest clubs and its city.

Business of Sport Symposium

Interactive symposium exploring sports commerce, examining how sporting institutions deliver social impact, UK sports diplomacy, the future of sports broadcasting, and emerging challenges within sports commerce.

The Valley, Charlton FC

Charlton Athletic FC Visit

Half-day experience exploring community-focused football at Charlton Athletic FC, examining the club's work tackling knife crime and racism, governance evolution, and the operational realities of Championship-level clubs.

News & Insights

News, insights and updates from across our Schemes — keeping Parliamentarians, partners and the public informed about the Foundation’s work.

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